The problem is that from the late 60's/early 70's, comics stopped being funny. It's no coicidence that this is when we saw comic after comic merging and sales declining. Take out the humour and it's not a comic anymore. The Viz, although an adult comic, packed full of adverts, is still successful, because it is still funny. Plus, there are more panels to a page than a modern comic. Old comics provided much more value for money, with 20 or so panels per page plus lots of humour. Japan has a successful comic industry, so TVS, IPOds, etc are NOT to blame for the decine in readership - in fact that buck lays right at the editors door!It doesn't even have to be great artwork as long as it is funny: take Derek The Sheep for example. That is funny, so the artwork quality is overlooked. Which brings me back to my point: humour is the most important thing in a comic, yet modern comics tend to be lacking in this. This is why comics are failing in the UK. Editors need to take note and stop passing the buck.
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